One-on-one interview with Fatumah Asha, Uganda’s Fashion Guru

After participating in numerous high-profile fashion events and witnessing the creative processes behind exceptional designs, one name consistently emerged. Fueled by curiosity and a fear of missing out (F.O.M.O), I embarked on a quest to uncover the identity of this guru. Intrigued and determined, I sought to explore further. Scanning through my contacts exhaustively, fortune favored me, and a friend provided the elusive contact. With the mission set, an appointment was secured.

Upon arrival, I was graciously ushered into the waiting area—a spacious room that defied conventional designer stereotypes. Adorned in pale yellow, its walls emanated warmth, complemented by the glow of a radiant chandelier that added a cozy ambiance. A woolen carpet underfoot welcomed visitors.

A hive of activity greeted me: a group engaged in lively conversation while deftly cutting fabric, an Arab girl meticulously ironing pieces of cloth on the floor, and a queue of white girls patiently waiting for their dress fittings. Amidst this tableau, a figure bent over a sewing machine with the precision of a neurosurgeon—she was Fatuma Asha. Following the completion of her task, our interview commenced. Read on for the insightful conversation:

Interviewer: When did you start your journey in fashion, and what fueled your passion?

Fatumah Asha: In 2004, I pursued Fine Art at Makerere University, specializing in fashion. My passion for design began in childhood—I meticulously hand-stitched and revamped all my doll’s clothing. I also enjoyed purchasing oversized garments and skillfully altering them to fit.

Interviewer: What types of clothing do you specialize in?

Fatumah Asha: Primarily, I focus on bridal, red carpet, and casual attire. I tend to steer clear of traditional and corporate designs.

Interviewer: Why avoid traditional and corporate designs?

Fatumah Asha: Frankly, I find them unstimulating. My forte lies in creativity, and these fields restrict that aspect.

Interviewer: As a prominent figure in the fashion industry, have you collaborated with any celebrities?

Fatumah Asha: I’ve collaborated with numerous celebrities, predominantly artists and socialites. Pardon my boastfulness, but a considerable number of dresses showcased at Ugandan red-carpet events bear my signature.

Interviewer: What’s currently in vogue within the fashion industry?

Fatumah Asha: Off-shoulder gowns are immensely popular in bridal and casual wear. Additionally, flared pants have made a resounding comeback.

Interviewer: What distinguishes your designs from those of other designers?

Fatumah Asha: My hallmark lies in the precision of my finishing, fitting, and cutting techniques.

The conversation with Fatumah Asha, Uganda’s Fashion Guru, provided intriguing insights into her creative journey and distinctive approach within the dynamic world of fashion.